For busy parents in their 30s and 40s doing everything "right" - and the fat still won't shift.
Lose 3-10kg in 12 weeks, or we refund every dollar and coach you free for another twelve.
The 12-Week Parent Challenge. Coaching built around a real week with kids in it, with one in-person session a week in Adelaide or fully online anywhere in Australia.
Takes two minutes. If it looks like a fit, we’ll book a quick call.
AIF-qualified coach · Parent of two · Here for people starting over
✦ Strength training you can do in 20 to 30 minutes.
✦ Food your family already eats, in amounts that work.
✦ Train at home, at the gym, or around whoever's awake.
✦ Sessions that still count on the weeks that fall apart.
Before you apply, here's something you can use today.
The week is the unit. Not the day.
You think one big Saturday ruins the week.
Most parents believe losing body fat means being "good" every single day - and that one family dinner or birthday party writes off the whole week. It doesn't. And understanding why is the difference between a diet you quit in a couple of months and one you actually keep.
Your calorie deficit is a weekly average, not a daily rule.
Say your target is 2,000 calories a day. A completely normal week looks like this - Mon 2,000, Tue 2,200, Wed 1,800, Thu 2,100, Fri 1,700, Sat 2,300, Sun 1,900. Three days over. Three days under. One bang on. Weekly average: 2,000. Right on target, and nothing was ruined.
So when there's a party on Saturday, you bank a little.
Eat a little lighter in the days before - Mon 2,000, Tue 2,000, Wed 1,700, Thu 1,700, Fri 1,700, Sat 3,000, Sun 1,900. Still a 2,000 average. A 3,000-calorie Saturday, fully covered, and the fat still comes off. That's how you eat the birthday cake and still lose the weight. It isn't willpower - it's arithmetic, and nobody ever showed you how to do it.
You’ve read things like this before.
And you probably agreed with them, and then nothing changed. That isn’t a you problem, it’s a nobody-was-holding-it problem. Twelve weeks of someone setting the targets and checking the week is the difference between understanding this and living it.
That one’s yours whether you apply or not. The twelve weeks is for when you’d rather not run it on your own.
Takes two minutes. If it looks like a fit, we’ll book a quick call.
Here's exactly what's included.
Twelve weeks, start to finish. You pick Hybrid or Online when you apply.
Your Training, Written For You
A strength program built around the days you can actually train, rather than a template. Most sessions run 20 to 30 minutes, structured so the short ones still count.
Your Numbers, Set For You
Calories and protein worked out for you, around food you already buy. One meal for the whole family, with amounts that match your target. You’ll learn what your own portions actually look like, which is the bit you keep long after the twelve weeks finish.
Your Weekly Check-In
Every week, a check-in recorded just for you. What’s working, what to change, and why. Back in your app within 72 hours.
Your Coach In Your Pocket
Message any time something comes up, answered within 24 hours. Tuesday’s question gets sorted on Tuesday, rather than waiting for next week.
A Plan That Moves With You
School holidays, a work trip, an injury, a week that falls apart. The plan gets rewritten as often as your life rewrites it.
The App, Already Loaded
Example meal plans, shopping lists and food swaps sitting ready in the app. So you’re never standing in the Coles or Woolies aisle working it out from scratch.
Hybrid adds one thing. A 50 minute one-on-one session with your coach each week in Adelaide. Everything above stays exactly the same.
You’re probably wondering what it costs. It depends on which option suits you, so we go through that properly on a call rather than putting a number on a page that might not be yours.
Takes two minutes. If it looks like a fit, we’ll book a quick call.
"Yeah, but you don't know my week."
We do, actually. Here’s what we hear most, and why none of it is the blocker you think it is. The proof under each one is a client of ours who walked in with the same problem.
"I don't have time."
You don’t need more time, you need less of it, used properly. Your program gets built around the time you’ve actually got, rather than the time a textbook says you should have. Steph, used to juggling a packed schedule and shift work, trained just 2-3 times a week and lost 5kgs in 22 weeks. If it fits around rotating shifts, it fits around bedtime.
"I've tried before and I always fall off."
Because every plan you’ve tried was all-or-nothing, and one bad day meant starting again on Monday. This one runs on a weekly average, so a big Saturday is built in rather than counted as a failure. There’s nothing to fall off. Johnny stayed with us twelve months straight, in person and then online, and tripled his strength. Nobody lasts that long on a plan that makes them start over every week.
"I can't get to the gym - I've got no one to watch the kids."
Then don’t go to the gym. Online coaching is built for exactly this, and your program gets written around whatever you’ve got at home, whether that’s a rack of dumbbells or just the lounge room floor. You train around whoever happens to be awake. Sarah coached with us entirely online, 4.5kg down in 13 weeks.
"My sleep is a disaster - I've got young kids."
So do we, and we’re not going to pretend that part is easy. But the goal was never eight perfect hours, it’s protecting the sleep you can get and making it count. A consistent bedtime and cutting the late caffeine do more than you’d believe. Our client Chris was running on late nights and felt sluggish all day, and once he sorted his routine out the energy came back and the weight started shifting with it.
"I'm not cooking separate meals for my family."
You won’t be. The family meal gets built around a protein and everyone eats the same dinner. What changes is your plate, not the menu. There is some weighing early on, and we’re not going to pretend otherwise. It’s how you learn what a portion of your own food actually looks like, and most people reach for the scales less and less as that sinks in. Antoni came to us a busy dad with a toddler and his own business, dialled his nutrition in around a calorie deficit while still eating the foods he loved, and tripled his strength in four months. Nobody cooked twice.
If you're nodding along at any of those, that's exactly who this was built for. We've been there too. Your kids don’t need you perfect.
Takes two minutes. If it looks like a fit, we’ll book a quick call.
None of them had more time than you.
These are our coaching clients. Work, kids, packed schedules, the same week you’re looking at right now. What changed wasn’t their circumstances, it was having someone set the targets and check the week. The timeframes vary because these are real checkpoints rather than a tidy before and after, so some sit inside twelve weeks and some run well past it.
Antoni
Leaner and stronger in 4 months.
"Even with running a business and having a toddler to take care of, I've been able to follow Andrew's program consistently and the changes have been huge. My skin has even cleared up! I'm mentally stronger and physically better, and Andrew helped get me here."
Chris
5kg down in 28 weeks.
"Even though I'm training on my own at the gym I feel fully supported under Andrew's guidance and stronger than ever - couldn't have done it without him!"
Mel
Strength doubled in 75 days, coached entirely online.
"Andrew was with us every step of the way. He was encouraging, knowledgeable and super supportive."
Your story could be next.
Every one of them applied without knowing whether it would work for them either. That’s what the call is for. We work out together whether this is the right fit, and if it isn’t, we’ll tell you.
Takes two minutes. If it looks like a fit, we’ll book a quick call.
The faces behind it all.
Andrew - Qualified Personal Trainer & Head Coach
Elly - Brand & Operations
Hi, we're Andrew & Elly. We've got young kids of our own too.
We get it because we live it. Before Andrew was a personal trainer, he spent years mentoring young people in our community - learning how to meet people exactly where they are, without judgement. In 2024 he made it official, qualifying through the Australian Institute of Fitness, and he brings that same patience to coaching parents who feel like they're starting from scratch. Just someone in your corner who talks to you like an adult.
And Elly? She's the engine behind it all - running the business side so nothing slips through the cracks. We're parents of two young kids with weekends full of events and weeks stacked with activities, so when we say we get how hard it is to fit this in, we mean it. This is built by a busy family, for busy families.
Three steps to get started.
1. Fill in the application.
Two minutes, and it tells us whether we can actually help you.
2. We'll have your Initial Call.
We'll call you and ask about your health, your week and what you're actually after, and you can ask us
anything.
3. If it's a fit, we'll book you into your 20-30 minute Roadmap Call.
We'll walk you through exactly how the program runs and what it costs. You decide after that, with everything in front of you.
Nothing is locked in until the end of step three.
You do your part. We'll do ours, or you get your money back.
Here's the deal, in plain terms.
Complete your daily tracking.
Submit your weekly check-ins.
Hit the targets your coach sets you.
Do that for twelve weeks and if you haven’t lost at least 3kg, you get a full refund of everything you paid, and we keep coaching you free for another twelve weeks.
We can see your tracking in the app, so there's never an argument about who did what. If you held up your end and it didn't work, that's on us, and we'll fix it on our time and our money.
Fair's fair, so the guarantee needs your daily tracking and weekly check-ins completed each week. Full terms are in the client agreement you sign before you start.
Your leaner, stronger, more confident self starts here.
Twelve weeks, coached properly, with everything we’ve just promised standing behind it. Because this was never about abs. It’s about being strong enough to get down on the floor and play, be present enough to enjoy it, and around long enough to see all of it. Little eyes are watching how you treat yourself, and one day they’ll do the same. Show them what looking after yourself looks like.
Takes two minutes. If it looks like a fit, we’ll book a quick call.
AF TRAINING
